Ankura, Inc., was founded in 1999 with the goals of simplifying the use and reuse of information found on the Web and facilitating the interaction with such information. At the same time, Ankura aims to help Web sites open and maintain a multiway channel with their end users. Ankura's MIXM platform provides e-businesses -- content, commerce, community, and exchange sites -- with a series of hosted information applications and branded Web-content manipulation tools for end users. For all the great ways in which the Internet lets people find information, there remains that constant problem of gathering, organizing, and getting back to such information, floating as it is in a sea of sites. What users need is an anchor for their Internet experience -- Ankura, which is "anchor" in Greek. Ankura has developed the MIXM platform as the perfect solution for Web sites and for the users they want to attract and keep. For users, MIXM answers the question "How can I compile information from various sites, organize it in a way that makes sense, and allow others to interact with it?" For sites, MIXM provides a way to retain users, target the right message to each user in real time, increase brand awareness, and generate additional revenue. It's a win-win application.